For many construction businesses, the biggest financial problems don’t result from underbidding – they happen on jobs that should have been profitable.
Big construction businesses employ industry specialists in bookkeeping and accounting to manage finances all day/every day. They deploy enterprise software and sophisticated tools to collect data in real time, allowing issues that affect profitability to be identified and resolved quickly.
But the vast majority of contractors employ fewer than 20 people, according to U.S. labor data, and for them, managing the books is generally a part-time job. And yet, a project’s status can turn from good to bad just as quickly for a small firm as a big one.
If pushed to identify one thing construction businesses can do to improve financial performance, many construction accounting experts seem to agree that it’s spending more time updating, analyzing and responding to current financial data.
“It’s extremely important that a contractor understands all the unique aspects of construction accounting, because it has a big impact on their business,” says John Meibers, VP and general manager at Deltek ComputerEase, a provider of construction accounting software, in a construction-specific accounting guide from Deltek with ConstructionDive magazine.
But what, precisely, should owners and managers of construction firms focus on? Here are six data points that need constant care and attention.
Labor is typically the largest project cost, but if you only see these numbers after payroll is processed, your understanding of project expenses will be chronically behind by anywhere from a week to a month – depending on your payroll schedule.
Standard accounting systems may not offer the ability to track wages that have been earned but not yet paid – leaving project managers blind to how labor costs are trending.
To avoid this blind spot, track labor hours daily and use assigned pay rates to calculate labor costs as they accrue. According to the Deltek guide, this allows you to see the impact of employee hours on the budget without waiting for the next payroll.
Daily tracking allows for immediate adjustments if labor costs are getting out of line; such adjustments will be smaller than if the cost overruns go on for days or weeks before being discovered.
Of course, daily tracking of labor costs will also be inaccurate if timecards aren’t consistently filed on time. Experts agree: This is one of the most common reasons for lack of visibility into current labor costs.
From paper to spreadsheets to mobile apps, there are plenty of tools to collect labor data at the end of every day. “You want workers to turn in their time at the end of each day, not the next day, not a week later,” advises Deltek’s Meibers. “Tracking things as they happen…makes them more accurate.”
5. Overbillings
Overbilling – invoicing ahead of actual work completed – is a common practice to maintain positive cash flow. But contractors who treat overbillings like earned income often find themselves short on cash later, with unpaid work still remaining.
Track overbillings and underbillings carefully through WIP reports. Overbilled amounts should appear on the balance sheet as liabilities, not as earned profit. Internally, treat those funds as reserved to cover future work – not as money that’s available for other uses.
6: Material markup and margin
If you want to achieve a 20% profit margin on the materials you purchase, what percentage is your markup?
A. 16.67%
B. 20%
C. 25%
If you picked B, you’re probably in the majority – and you’re cheating yourself out of profitability with every purchase.
Here’s the formula to calculate profit margin:
(Profit/Revenue) x 100 = Percent Profit Margin
Let’s apply that to the hypothetical order of $25,000 in materials for a job. If you mark it up 20%, that’s an extra $5,000, so you’ll invoice the customer for $30,000 and make a profit of $5,000. But here’s your profit margin:
($5,000/$30,000) x 100 = 16.67%
You’ve just given away a chunk of the profit you had counted on from the material component of your bid.
The correct answer is C. If you mark up the $25,000 order by 25%, you’ll send the customer an invoice for $31,250 and make a profit of $6,250. Here’s the math:
($6,250/$31,250) x 100 = 20.00%
The reliable way to mark up materials is to use a formula that begins with the desired profit margin rather than the markup. Here’s the formula:
(%Profit Margin/(1 - %Profit Margin)) = %Markup
To put numbers to it, if you want to achieve a 20% profit margin:
(.20/(1 - .20)) = .25 or 25%
So where do you go from here? If your accounting software doesn’t help you track committed costs or produce timely WIP reports, consider upgrading to a system that does. And then use the tools to eliminate the question marks and help identify areas of concern before they become too big to handle.
Best Supply promises competitive pricing, reliable delivery and takeoff assistance so you don’t pay for anything you don’t need. See how we can help with your next project. Request a quote here.